I think what is most import is brand recognition, that being said all the work that we put into the characters is for not if we don't develop a style layout. Every character will have this layout around them as well as incorporated in the design. I like the dollar bill graphic and I think that you understand what I mean when I say we need iconography as bold and bad ass as that.

First I think we need to revisit the logo and incorporate some of this dollar bill icon. Always remembering that beer is the main focus so hops and grain are the design features that have to be used. Cervetech is lonely and I think the addition of the word Brewing would make a nice matched pair. So from know on we will always be referred to as Cervetech Brewing in any promotional materials. Our slogan is simple and to the point "Rethink you Drink", this can be written out Rethink your drink with Cervetech Brewing or Cervetech Brewing, Rethink your Drink.

Lets nail this icon layout shit which will in turn make everything else that much easier. I am attaching an image that I found

http://vector-art-graphics.com/Buy-Vector-Art-Graphics-of/Vector-Decorative-Frame-Elements/972062

tap heart color

did a quick color change in photoshop, is this what you mean by red charcoal color? ill get started on a graphic version soon. l

closer

New heart tap image, you said you liked the first one so I made a darker more modeled heart that could really pop. kinda I love lucy-esque, let me know what you think. I could make a graphic image if youd like, Instead of using the whole charcoal look again.

Pour Heart Out roughs

A few Ideas for the design. The first one is a shaded line drawing, the handle came out a bit small, scanned kinda light. the second one is much more graphic, a simple heart icon with a pouring tap handle in profile on black, the beer pouring down could really match the cervetech swirly letters. the third one is a more realistic modeled heart with a tap sticking out. i think its a bit gross, but i like the meaty look. and the last is a simple line drawing on black with bright deco colors, might do well with the indie crowd.