I think what is most import is brand recognition, that being said all the work that we put into the characters is for not if we don't develop a style layout. Every character will have this layout around them as well as incorporated in the design. I like the dollar bill graphic and I think that you understand what I mean when I say we need iconography as bold and bad ass as that.

First I think we need to revisit the logo and incorporate some of this dollar bill icon. Always remembering that beer is the main focus so hops and grain are the design features that have to be used. Cervetech is lonely and I think the addition of the word Brewing would make a nice matched pair. So from know on we will always be referred to as Cervetech Brewing in any promotional materials. Our slogan is simple and to the point "Rethink you Drink", this can be written out Rethink your drink with Cervetech Brewing or Cervetech Brewing, Rethink your Drink.

Lets nail this icon layout shit which will in turn make everything else that much easier. I am attaching an image that I found

http://vector-art-graphics.com/Buy-Vector-Art-Graphics-of/Vector-Decorative-Frame-Elements/972062