mecha Hopzilla

here are some images for the mecha hop. i think its getting there. the first image is the basic design. played around with the colors for the 2nd one.

I think what is most import is brand recognition, that being said all the work that we put into the characters is for not if we don't develop a style layout. Every character will have this layout around them as well as incorporated in the design. I like the dollar bill graphic and I think that you understand what I mean when I say we need iconography as bold and bad ass as that.

First I think we need to revisit the logo and incorporate some of this dollar bill icon. Always remembering that beer is the main focus so hops and grain are the design features that have to be used. Cervetech is lonely and I think the addition of the word Brewing would make a nice matched pair. So from know on we will always be referred to as Cervetech Brewing in any promotional materials. Our slogan is simple and to the point "Rethink you Drink", this can be written out Rethink your drink with Cervetech Brewing or Cervetech Brewing, Rethink your Drink.

Lets nail this icon layout shit which will in turn make everything else that much easier. I am attaching an image that I found

http://vector-art-graphics.com/Buy-Vector-Art-Graphics-of/Vector-Decorative-Frame-Elements/972062

tap heart color

did a quick color change in photoshop, is this what you mean by red charcoal color? ill get started on a graphic version soon. l

closer

New heart tap image, you said you liked the first one so I made a darker more modeled heart that could really pop. kinda I love lucy-esque, let me know what you think. I could make a graphic image if youd like, Instead of using the whole charcoal look again.

Pour Heart Out roughs

A few Ideas for the design. The first one is a shaded line drawing, the handle came out a bit small, scanned kinda light. the second one is much more graphic, a simple heart icon with a pouring tap handle in profile on black, the beer pouring down could really match the cervetech swirly letters. the third one is a more realistic modeled heart with a tap sticking out. i think its a bit gross, but i like the meaty look. and the last is a simple line drawing on black with bright deco colors, might do well with the indie crowd.

Initial Beer page layout. super simple; the name of the beer, a description and a flanking picture. as you scroll down more beers will pop up. right now ive deleted the backgrounds so theres a more uniform look, but once all the characters have finalized designs ill put them back. ideally by launch ill have images for I cant believe its not flan porter, lightness monster, khenghis kahn, barrbados cheries aged russian, etc. maybe clicking on the beer sends you to a full bottle picture if available, or just the full label/sticker/what have you art work. also the double flank on the dr.jekyll/mr.hyde would be unique to that brew. I'll be working on the mock-ups for the homepage soon, which'll just serve as a small intro and blog. so for that mock up ill probably just cut and past from your old blog to fill it out. then i'll be doing the 'about us' page. which i'll need a few pics for but i'll let you know. once we have all the pages set up, we can make any aesthetic changes you'd like before actually constructing them.

Jekyll/Hyde

Take on The Jekyl Hyde Beer label idea. Still kind of a young idea, with a rough color job. Id like to put  a cool boarder around the figure to flank it from both sides, also the words black and tan respectively in a curvey cursive font. also i'd like to make the font for the characters a bit more dynamic.  as you can see, the basic idea is kind of based on an old vlad the impaler idea, where he was a mirror imaged torso. herre i plan to add some shading to both the figure in the light and the one in the shadow so they both really pop out. i've started doing this with the dr.jekyll character in the shadows for the Mr.hyde label, but id like to bring out a few more highlights. the characters end up looking like weird tentically squids made p of each others 'duality'. also ofcoarse each label for theee beers the characters are holding will star the opposite character so they're both present. let me know what you think, agaiin, its still rough but i think it'd make an interesting label